◆ Free Resources

Practical GTM frameworks
built from the field

Tools, templates, and reference guides built from 15+ years of product launch experience across cloud, security, MSP, and SaaS. Free to use — no forms, no gates.

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7
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46
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Template & Checklist
Product Launch Master Checklist
A 7-phase, gate-aware Excel checklist covering everything from PR/FAQ through post-launch retrospective. Built to be reused across launches, not rebuilt for each one.
Free Download Excel (.xlsx) 7 phases
Reference Table
AI Tools for B2B Product Marketers
46 tools across 14 categories — competitive intelligence, content AI, partner management, AEO/AI visibility, and more — mapped to PMM and partner marketing workflows in cloud and SaaS.
Interactive 46 tools 14 categories
Interactive Tool
GTM Launch Readiness Tool
Real-time go/no-go signal across 7 phases. Toggle between MVP and full product launch to scope tasks automatically. Gate items block the signal until critical steps are complete.
Interactive HTML 7 phases
Built from
15+ Years of Practitioner ExperienceProduct launches across cloud service offerings, security services, MSP programs, SaaS, and managed AI/ML platforms
Amazon Working BackwardsPR/FAQ process — write the press release before writing a line of code
AWS Prescriptive GuidanceFour-stage product strategy: vision, success metrics, business case, feature prioritization
MVP Development FrameworkLaunch type decision gate, feedback loop design, and scaled iteration expectations
Gartner Product Launch ChecklistChannel strategy, pricing, legal sign-off, partner briefing, and sales enablement
Product School FrameworkSystems and QA gates, platform-specific release checks, decision framework

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